Once again showing great confusion about when they should celebrate holidays, the Danes are already preparing for Christmas. The grocery store has a sign saying "Welcome to Christmas," and has started selling Christmas trees, decorations and "Christmas chickens."
The upshot of all this is that Tuborg has released its Julebryg (Christmas Beer). It was released last Friday at exactly 9pm, in a celebration called J-day. This is an annual event and it is a huge party. The beer is a bit stronger than usual (5.6%) and has a unique flavour. And, it is only available for the next two months.
After that, it's back to regular beer (Carlsberg or Tuborg) until the Easter Beer is released.